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Press Release

Five Year Peak Sales Forecast of Newly Reimbursed Drugs in Japan Surges to $34bn

Report derived from new EvaluatePharma® Japan Sales, Volume, Pricing Intelligence

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LONDON, BOSTON, TOKYO (March 10, 2015) — Despite depreciation of the Japanese Yen, the overall output of the Japanese drug industry measured by expected peak sales potential of newly National Health Insurance (NHI) reimbursed drugs surged to $34 billion between 2010-2014, up from $16.9 billion during 2005-2009 according to Evaluate’s new report “Japan Sales, Volume, Pricing 2015.”

“Japan is the second largest prescription drug market in the world, with soft patent erosion and a favourable payer environment,” said Anthony Raeside, Evaluate’s head of research. “The peak sales potential of newly reimbursed drugs has more than doubled since 2009 illustrating the importance of this market. Though strong growth opportunities exist, commercial success requires a deep understanding of the pricing environment as drug prices are essentially fixed at launch.”

The report was derived from Evaluate’s new EvaluatePharma Japan Sales, Volume, Pricing Intelligence, which is now available alongside the U.S. analysis and fully integrated into the service. For pharmaceutical companies looking to launch products or conduct business development in Japan, this new analysis provides an integrated, single source for current and historic pricing, approval details and cost per patient analysis. For Japan-based companies, it allows them to easily analyse the local market and make global market price comparisons to optimise new product launches and growth opportunities. Dual language fields and links to Japan source documents are included.

Key highlights of the report include:

  • Peak sales forecast of newly reimbursed drugs surged to $34 billion between 2010-14 compared to $16.9 billion during 2005-09
  • Quantity of reimbursed drugs increased 8 percent to 64 in 2014 vs. 2013; peak sales forecasts increased 19 percent in 2014 to $6.3 billion
  • The median reimbursed price for Japanese drugs between 2005-14 was 40 percent lower than the US; 20 percent lower than Germany
  • New endocrine drugs have the highest peak sales potential with central nervous system drugs coming in second
  • Median annual cost of new drugs jumped to $837 (¥95k) in 2010-14 from $697 (¥82k) in 2005-09

The full version of the report can be downloaded at www.evaluategroup.com/JapanSalesVolumePricing2015. For more information on the new Japan and USA Sales, Volume, Pricing enhancement included within the EvaluatePharma service, visit www.evaluate.com.

About Evaluate Ltd.
Evaluate is the trusted source for life science market intelligence and analysis with exclusive consensus forecasts to 2020. We support life science and healthcare companies, financial institutions, consultancies and service providers in their strategic decision-making. Our services include EvaluatePharma, EvaluateClinical Trials and EvaluateMedTech. Our global team of dedicated healthcare analysts employs rigorous methodologies to deliver strategic commercial analysis. We make our services valuable by combining superior quality content, user-friendly reporting tools and outstanding customer service to solve client problems.

For more information visit: www.evaluategroup.com. On Twitter: @evaluatepharma, @evaluatemedtech, @epclinicaltrial, @epvantage.

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